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Privacy Policy

Last updated: March 2026 · Pre-launch version

This privacy policy describes how Auxerta Social ("Auxerta", "we", "us") collects, uses, and protects your information. Auxerta is currently in a pre-launch phase; this policy will be updated before general availability.

1. Data We Collect

We collect the following categories of information:

  • Account information — name, email address, username, and password (managed via AWS Cognito).
  • Profile information — tier (Organization, Talent, or Investor), subtype, headline, location, intent, bio, and other fields you provide during verification.
  • Avatar images — profile photos you upload, stored in AWS S3.
  • Content you create — posts, comments, and likes.
  • Direct messages — message content, message reports, moderation flags, and related metadata such as sender, recipient, timestamps, and read state.
  • Connection data — connection requests you send or receive and their action type.
  • Engagement data — profile views, post impressions, and discovery clicks, used to improve recommendations.
  • Activity metrics — aggregated daily counts of your posts, likes, comments, views, and connections.
  • Product analytics and session diagnostics — high-level usage events, page views, clicks, and session replay metadata used to understand feature adoption and fix UX issues.

2. How We Use Your Data

Your data is used to operate and improve the platform:

  • Core service — displaying your profile, delivering your feed, and facilitating connections.
  • AI-powered features — generating network digests, profile summaries, match explanations, and post insights using AWS Bedrock. Your profile and activity data may be sent to AI models for these features.
  • Feed ranking — scoring and ordering posts and discovery results based on recency, engagement, tier compatibility, and activity.
  • Notifications — alerting you to connection requests, likes, comments, and profile views.
  • Platform administration — reviewing tier verification applications and moderating content.
  • Messaging safety — detecting spam, fraud, abuse, illegal conduct, and policy violations in direct messages, responding to user reports, and protecting the platform and its users.
  • Product improvement — understanding onboarding, discovery, posting, and messaging behavior so we can improve the product experience.

3. Direct Messages and Safety Review

Direct messages on Auxerta are not end-to-end encrypted. Messages are transmitted over secure connections and stored with encryption, but Auxerta may use automated systems and limited human review to investigate reports, detect spam, fraud, abuse, illegal conduct, and protect the platform and its users.

Access to message content is intended to be restricted to authorized personnel with a legitimate safety, support, legal, or compliance reason. Reporting a message may cause the reported content and surrounding context to be reviewed.

4. Data Sharing

We do not sell your personal data. We do not run behavioral advertising. Sponsored content on Auxerta is clearly labeled and does not use your personal data for targeting.

Your data is shared only with the following service providers for platform operation:

  • AWS Cognito — authentication and account management.
  • AWS S3 — avatar image storage.
  • AWS Bedrock — AI-powered features (profile summaries, digests, match explanations).
  • Amazon RDS — database hosting.
  • PostHog — product analytics and session replay for feature usage and UX debugging.

5. Investor Privacy

Investor-tier profiles are hidden from discovery by default. If you register as an Investor, your profile will not appear in search results or the discovery feed unless you explicitly opt in to discoverability from your Settings page. You can change this at any time.

6. Cookies and Tracking

Auxerta uses minimal cookies and tracking:

  • Authentication cookie — an HTTP-only session token to keep you signed in.
  • Impression tracking — we record which posts appear in your feed to improve ranking quality. This data is not shared externally.
  • Product analytics — we use PostHog to measure feature usage, conversion funnels, and session-level diagnostics. This is not used for behavioral advertising.
  • No third-party advertising trackers — we do not use ad pixels or behavioral advertising cookies.

7. Data Retention and Deletion

Your data is retained as long as your account is active. If you delete your account through the Settings page, your profile, posts, comments, likes, connections, notifications, and engagement data are permanently removed. Deletion is cascading and cannot be undone.

8. Your Rights

You have the right to:

  • Access your data — view your profile, posts, and connections at any time.
  • Correct your data — update your profile information from the Settings page.
  • Delete your data — permanently remove your account and all associated data.
  • Control discoverability — toggle whether your profile appears in discovery and search.

9. Changes to This Policy

We may update this policy as the platform evolves. Significant changes will be communicated through a notice on the platform. Continued use of Auxerta after changes constitutes acceptance of the updated policy.

10. Contact

For privacy-related questions or requests, contact us at privacy@auxerta.com.